Mt. Sinai Health Care Foundation Annual Report 2015
Getting amazing feedback. People are using superlatives … ” the best I’ve ever seen.”
– Mitch Balk, President, Mt. Sinai Health Care Foundation
Objective: Celebrate the 18th Anniversary of one of Cleveland's most successful and important foundations. Incorporate the Hebrew concept of "Chai" (which means both life and the number 18 in the Hebrew tradition).
Strategy: Everyone loves a well performed drum solo. Use the drums and cymbals to pay off the concept of Chai Impact and create a memorable theme that is attention getting and fun.