Jones Day China
Shot on location in Hong Kong and Beijing, these stories explain how one of the first International law firms in China serves inbound and outbound clients in one of the fastest growing and significant economies in the world.
Objective: Describe the Jones Day locations in China in a manner that makes people care.
Strategy: Provide more than a map and a compass. Explain why the firm located where it did and thereby tell the history of the Firm’s China experience. Reveal some of the most dramatic locations on the planet with time lapse magic.