Birth of the Modern Campaign
The pieces are really incredible – exceeding our expectations! Everyone is extremely pleased with the product. The videos are terrific. Thank you again!
– Kelly Falcone-Hall, President & CEO, Western Reserve Historical Society
Objective: Given the national attention about to focus on Cleveland for the 2016 Republican National Convention, create video stories featuring the extensive political collections at the Western Reserve Historical Society. Use those collections to tell part of the history of the Grand Old Party (GOP).
Strategy: One of the extensive archives at WRHS concerns Marcus Hanna who helped William McKinley win the Presidency in 1896. He was described as "the Karl Rove of his day". Why not get Karl Rove to appear in the story? Turns out he was already doing a book on this exact topic. Perfect timing.