Failure is Impossible – Four Aspirational Qualities of the Women’s Rights Advocate
They loved the film. Maria’s comment: “I didn’t want it to end” says it all!
– Kelly Falcone-Hall, President & CEO, Western Reserve Historical Society
Objective: Create a film to compliment a new exhibition on Women & Politics. Celebrate the 100th Anniversary of women finally achieving the right to vote. Make the history relevant for a modern audience.
Strategy: Connect present day women's rights superstars with their counterparts from the past. Use the concept of shared aspirational values to link the past with the present. Let Malala and Michelle Obama steal the show.