“It was a mega-hit. I can’t tell you how many women wept at the end when the kids said thank you and I said the line about lifting kids out of poverty! Bravo. It really touched people.”
— Mitchell Balk, President, The Mt. Sinai Health Care Foundation.
Objective: Bring a decade long vision for Cleveland children into sharp focus.
Strategy: Tell the story of how the Mt. Sinai Foundation and Helen Keller International performed 100,000 vision screenings and gave away 10,000 pairs free eyeglasses to students in the Cleveland Public Schools.