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| Jones Day China | Shot on location in Hong Kong and Beijing, these stories explain how one of the first International law firms in China serves inbound and outbound clients in one of the fastest growing and significant economies in the world. | |||
| part 1 l part 2 l part 3 l part 4 | ||||
| Objective: Describe the personality of the Firm to both the inbound and outbound Chinese client. | Strategy: If you’ve done a good job of explaining the where?; the what?; and the how much?; it only makes sense to describe the approach of the Firm; especially when it is not only appealing but disarmingly practical. |
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