The idea of doing videotaped stories to promote the law firm to recruits has been a dream of mine for quite some time. Tom is a superb interviewer. He is able to get people to reveal themselves in a convincing, genuine fashion. He "got" our firm and our culture. It is obvious that he is a talented and creative individual. But he is able to combine that with a business mind. He can deal with people who want a lot up front before embarking on a project. The lawyers needed convincing that this was a good idea, and Tom supported me on that beautifully. Tom made my dream come true!.
— Jolie A. Blanchard, Firm Director of Recruiting, Jones Day.
Objective: Attract the best and brightest to the second or third largest law firm in the world.
Strategy: Let the best of the recently hired, articulate and brilliant young attorneys do the talking.